Essays about: "The influence of corporate image,"

Showing result 1 - 5 of 37 essays containing the words The influence of corporate image,.

1. 1. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : XU YUNSHU; YAO KAIYU; [2022]
   Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

3. 2. Sustainable Innovation as the driving force in the formation of corporate image

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Umar Javed; Muhammad Imran Shahid; [2022]
   Keywords : Sustainable Innovation and Corporate image;

   Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE

4. 3. Credibility Communication of CSR Initiatives : A study on credible CSR communication within the gambling industry among millennials.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Maxamed Duran Ali; Serhat Tekes; [2021]
   Keywords : CSR credibility; gambling industry; millennials;

   Abstract : Corporate social responsibility (CSR) has become an increasingly important aspect for companies to consider in a highly competitive business environment. Consequently, stakeholders have shown increased interest in how companies and suppliers relate to sustainable development and place ever higher demands on companies to actively engage in CSR initiatives. READ MORE

5. 4. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

6. 5. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

   University essay from Göteborgs universitet/Graduate School

   Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
   Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

   Abstract : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. READ MORE