Essays about: "The market communication in bank"
Showing result 1 - 5 of 16 essays containing the words The market communication in bank.
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1. Green Banking : A qualitative study on how Nordea Bank avoids greenwashing
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Previous research on greenwashing has highlighted the need for empirical research on how to avoid greenwashing. This study attempts to add to the literature on avoiding greenwashing by investigating how Nordea, the Nordic bank, avoids greenwashing internally through a qualitative case study. READ MORE
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2. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE
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3. Narratives in Central Banking - A Case Study on Federal Reserve Communication
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : This paper investigates how Federal Reserve communication affects financial markets. This is done by constructing a sentiment index based on meeting minutes released by the Federal Open Market Committee. READ MORE
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4. The Precarious Issue of Residential Development Financing : A Medium Sized Developer’s Troublesome Reality
University essay from KTH/Fastigheter och byggandeAbstract : Residential real estate development is a capital-intensive business with a lot of risks involved, particularly according to Swedish banks. Since the price fall and decreased consumer confidence on the housing market in 2017, banks have become considerably more restrictive with regards to their approval of construction credit, especially towards smaller and medium sized actors on the residential real estate development market. READ MORE
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5. Cultural Impacts on the Managing of Knowledge Sharing Processes : A Qualitative Study of Swedish Banks in Shanghai, China
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The globalization of economies and the technology development have both increased opportunities to businesses as well as challenges. Multicultural workforces and other values in the market compared with the home market lead to complexity in the management control when a business establishes abroad. READ MORE