Essays about: "The promotional tools"

Showing result 1 - 5 of 14 essays containing the words The promotional tools.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. GHG impact of cloud IT solutions from Scania's commercial autonomous vehicles in use phase: Assessment, challenges, and possible recommendations to reduce GHG impact

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cong Huifen; [2022]
    Keywords : Sustainable Development; Green IT; cloud service solution; cloud GHG emissions; cloud GHG assessment; Sustainable Software Development;

    Abstract : Sustainability study in the ever-growing Information technology (IT) sector is an emerging interdisciplinary research field. As one essential element in this sector, the development and implementation of cloud-based autonomous vehicles have the great potential to bring convenience to society and are defined as the climate change mitigation strategy. READ MORE

  4. 3. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mohammad Kheder; [2018]
    Keywords : ;

    Abstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE

  5. 4. Attracting Digital Native Students Through Digital Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Karin Vennberg; [2018]
    Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

    Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE

  6. 5. Place branding and the case of social inclusion: a place made of people for the people

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anna Snellman; [2017]
    Keywords : place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Abstract : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. READ MORE