Essays about: "Thea Slind"

Found 2 essays containing the words Thea Slind.

  1. 1. Successful Personal Branding on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thea Slind; Marketa Urbanova; [2016]
    Keywords : Personal Branding; Social Media; YouTube; Brands; Social Sciences;

    Abstract : This thesis investigates the phenomenon of personal branding on social media and, in particular, it examines how successful YouTubers create and build their personal brand via content. The thesis provides valuable input to the existing literature on personal branding, which is predominantly found in self-help books and articles by self-proclaimed gurus within personal branding. READ MORE

  3. 2. ‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Lundin; Moa Rydlöv; Thea Slind; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE