Essays about: "Thematic Narrative Analysis"

Showing result 1 - 5 of 101 essays containing the words Thematic Narrative Analysis.

  1. 1. Movement towards socioecological change: The case of Ecosomatics

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Wilma Lagerman; [2024-03-19]
    Keywords : ;

    Abstract : Several scholars both within and outside the field of human ecology argue that the perceptual human-nature divide contributes profoundly to patterns of unsustainability and weak sustainability visible in the world today. Deliberately engaging in conscious bodily-felt contact with the natural environment is suggested to uncover appropriate, embodied angles to approaching ecology and the environmental crisis. READ MORE

  2. 2. The Discursive Construction of "Welsh" in the Anglo-Saxon Chronicle : Thematic Roles and Mental Models

    University essay from Stockholms universitet/Engelska institutionen

    Author : Johanna Åberg; [2023]
    Keywords : Discourse Analysis; Mental models; Predication; Briton; Welsh; Anglo-Saxon; Colonialism; Thematic roles.;

    Abstract : With the recent rise in interest in critical readings of our history, scholars have begun noticing that historical documents such as the Anglo-Saxon Chronicle may have functioned as propaganda (e.g., Yorke, 2006; Konshuh, 2020). The present study examines how Britons (i. READ MORE

  3. 3. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  4. 4. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  5. 5. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anne Marie Holst; [2023]
    Keywords : strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Abstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE