Essays about: "Theodor Göthberg"

Found 1 essay containing the words Theodor Göthberg.

  1. 1. The use of branding Strategies within Swedish Craft Brewing

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE