Essays about: "Theory Humor"

Showing result 1 - 5 of 21 essays containing the words Theory Humor.

1. 1. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

3. 2. Health Communication on TikTok : A Qualitative Study of Credibility on A Humorous Platform

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Isabelle Lid Rosenholm; [2022]
   Keywords : health communication; TikTok; credibility; humour; covid-19; pandemic; hälsokommunikation; TikTok; trovärdighet; humor; covid-19; pandemi;

   Abstract : The video-sharing platform TikTok has gained popularity over the last few years. During the recent Covid-19 pandemic, TikTok was implemented in health communication strategies to target a younger audience. The platform's humorous and entertaining jargon is somewhat contradictory to the intentions of health communication. READ MORE

4. 3. Civilian Coping Strategies in War : A Qualitative Content Analysis of a Diary from the Siege of Breslau in 1945

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Greta Middendorf; [2022]
   Keywords : Civilians in War; Diary; WWII in Germany; Lazarus and Folkman’s theory on psychological stress and coping; Qualitative Content Analysis;

   Abstract : This thesis aims to investigate how civilians coped with life-threatening situations in WWII through analyzing the diary of a civilian from the siege of Breslau in 1945. There are two main issues this study attempts to address. Firstly, current Peace and Conflict Studies lack integration from theories from psychology. READ MORE

5. 4. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Nadja Skoglund; [2022]
   Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

   Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

6. 5. Make Me Laugh and I’m Yours: A qualitative case study on how managerial humor influences organizational commitment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucie Procházková; Manon Brouwer; [2022]
   Keywords : Humor; Managerial Humor; Commitment; Organizational Commitment; Affective Commitment; Leader-Member Exchange LMX Theory; Business and Economics;

   Abstract : The purpose of this master thesis is to develop a deeper understanding of the phenomenon of managerial humor in the workplace and find out how it influences employees' commitment in contemporary organizations. This report contains qualitative research in the interpretivist tradition in the form of a single case study. READ MORE