Essays about: "Theory of Planned Behavior"

Showing result 11 - 15 of 175 essays containing the words Theory of Planned Behavior.

1. 11. Scientists' perception on institutional data sharing support and pressure : Investigating ecologists’ data sharing behavior

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Jenny Glashoff; [2023]
   Keywords : Data sharing; ecology; theory of planned behavior; semi-structured interviews; Datadelning; ekologi; teorin om planerat beteende; semistrukturerade intervjuer;

   Abstract : Data from underlying research has become increasingly important to scientists and the public in recent decades. As a result, funders and journal publishers have become increasingly demanding that scientists share their data. Universities have also been encouraged to advance their data sharing support units as a result of this development. READ MORE

3. 12. Reusable Takeaway Containers: Disposable to Durable - A feasibility study of transition towards reusable takeaway containers in Sweden

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Deepshikha Bholanath Singhania; Sadia Hassan; [2023]
   Keywords : takeaway; reusable packaging; multi-use takeaway containers; single-use to multi-use; deposit return system; circular economy; theory of planned behavior; Sweden.; Social Sciences;

   Abstract : Ever growing environmental impact due to human activities has increased efforts globally to tackle the issues by promoting sustainable behavior. Similar efforts are also being made to handle the waste and litter problem of single-use takeaway food packaging. READ MORE

4. 13. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Hanhirova; Sophie Wellié; [2023]
   Keywords : Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Abstract : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. READ MORE

5. 14. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Farzana Sharmin Ritu; [2023]
   Keywords : purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

   Abstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE

6. 15. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
   Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

   Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE