Essays about: "Theory of Planned Behaviour"

Showing result 1 - 5 of 48 essays containing the words Theory of Planned Behaviour.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Malin Ficks; Margaux Karmestål; [2019-06-20]
    Keywords : Fast Fashion; Product-Service Systems; Sustainable Consumption; Theory of Planned Behaviour;

    Abstract : Overconsumption and an increasing disposal of clothes is a troublesome development in thefast fashion industry, where millennials are major contributors. As there is a need for a majorshift towards more sustainable consumption, product-service systems in the shape of in-storerepair stations, like Take Care by H&M, is interesting to investigate. READ MORE

  3. 3. Work is where my bike is. Identifying windows of opportunity for bike commuting in the heart of Germany’s car industry

    University essay from Lunds universitet/LUCSUS

    Author : Sandra Seethaler; [2019]
    Keywords : Sustainability Science; Behaviour Analysis; Bike Communiting; Sustainable Mobility; Transport Planning; Germany; Social Sciences;

    Abstract : In Germany, country of diesel bans and postponed climate goals, the region of Baden-Württemberg, as the heart of the country’s car industry, faces especial challenges. Due to its highly car-oriented transport system and topographical structure, the region is notorious for some of the country’s worst air quality levels. READ MORE

  4. 4. Female Entrepreneurial Motivation in Urban and Rural Kenya - A qualitative study examining the differences in female entrepreneurial motivation in urban and rural areas in Kenya

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Nelson; Viktoria Serreau; [2019]
    Keywords : female entrepreneurship; entrepreneurial motivation; Kenyan entrepreneurship; female entrepreneurial intention; Theory of Planned Behaviour;

    Abstract : Female entrepreneurship has for a long time been proven to be a driving factor of economic development, especially in developing countries such as Kenya. Moreover, economic development can be further enhanced by reducing urban and rural disparities in entrepreneurial opportunities in order to liberate the full potential productivity in all areas. READ MORE

  5. 5. Emission Compensation as Companies’ Sustainability Strategy: Hindering Genuine Sustainability or Striving Towards It? Individual Consumers’ Perspective.

    University essay from Malmö universitet/Kultur och samhälle

    Author : Anna Karlsson; Anna-Erika Korpi; [2019]
    Keywords : Emission Compensation; Individual Consumer; Consumption Behaviour; Companies’ Sustainability Strategy; Sustainability; Communication;

    Abstract : This study was designed to explore how consumers perceive voluntary emission compensation as a companies’ sustainability strategy and how to achieve common action between companies and individual consumers towards sustainability. Emission compensation as companies’ sustainability strategy has appeared to be a complex strategy from the consumers perspective, and there are multiple challenges in order to implement it effectively. READ MORE