Essays about: "Theory of Planned Behaviour"

Showing result 1 - 5 of 96 essays containing the words Theory of Planned Behaviour.

  1. 1. Consumer attitudes towards packaging-free stores in Hungary

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lilla Virág Erdélyi; [2022]
    Keywords : packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

    Abstract : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. READ MORE

  2. 2. Home alone...? : A qualitative study investigating how different factors guide Swedish ‘småhus’ owners' intention to rent out their primary residence.

    University essay from Jönköping University

    Author : John Eskengren; Olle Gustafsson; [2022]
    Keywords : Sharing Economy; P2P; Accommodation; Sweden; Renters; Hosts; Hosts’ Perspective; Homeowners; Theory of Planned Behaviour; Småhus;

    Abstract : Background: Engaging in sharing economy practices has in recent years increased in popularity. Hence, renting a private home instead of traditional accommodation options are becoming more common among travellers. Previous research has focused on the demand side of renting accommodations. READ MORE

  3. 3. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elsa Fäger; Madeleine Briem; [2022]
    Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

    Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE

  4. 4. A Change within a Change : A study of how a Scandinavian bank was challenged by the COVID-19 pandemic while moving operations abroad

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oskar Lindberg; Hozan Arazo Dhaher; [2022]
    Keywords : Change management; emergent change; planned change; organisational change; multinational banking; organisational behaviour; COVID-19;

    Abstract : The world has been challenged by the COVID-19 pandemic since 2020. The pandemic affected all businesses, and the banking sector was no exception. Within this context, efficient change management (CM) is crucial to keep up with the changing business environment. Previous research has extensively covered the planned and emergent approaches to CM. READ MORE

  5. 5. Sustainable Fashion : A Generation Z Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Madeleine Mahrs; Fanny Berthem; [2022]
    Keywords : Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

    Abstract : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. READ MORE