Essays about: "Theory of Planned Behaviour"

Showing result 11 - 15 of 118 essays containing the words Theory of Planned Behaviour.

1. 11. Information transparency design : Supporting sustainable consumer behaviour in the clothing industry

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Erika Börjesson; [2023]
   Keywords : information transparency; sustainable consumer behaviour; clothing industry; young consumers; theory of planned behaviour.;

   Abstract : Digital technologies can be used to provide consumers in the clothing industry with information in a transparent way that supports sustainable consumer behaviour. Consumers expect more information that can support their sustainable behaviour but have little trust in the information, thus introducing the consumer need for more information transparency in the clothing industry which is the subject of this research study. READ MORE

3. 12. The Final Act: A Comprehensive Analysis of The Private Equity Exit Processes

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Benjamin Zarif; Adam Holgén; [2023]
   Keywords : Private Equity; Exit; Divestment; Theory of Planned Behaviour; Investor Behaviour;

   Abstract : This thesis draws upon eight in-depth interviews, with top-level executives in the Private Equity industry to explore the overlooked divestment phase of the investment process. The study aims to provide insights into the divestment process and the significant factors that influence its outcomes. READ MORE

4. 13. The consumer attitude towards AI in marketing : An experimental study of consumers attitudes and purchase intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Frida Eickhoff; Leonid Zhevak; [2023]
   Keywords : AI in marketing; diffusion of Innovation theory; consumer attitudes; Theory of planned behaviour; purchase intention; email marketing;

   Abstract : The use of AI has developed during the recent decades, and the application of it within different markets is continually growing. The application of it within marketing comes with different benefits that allow businesses to engage with the consumer and build a stronger relationship. READ MORE

5. 14. Consumers’ perceptions of reusable returnable packaging

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aline Fort; Michaela Hanusiakova; [2023]
   Keywords : reusable returnable packaging; circular economy; Theory of Planned Behaviour; demographic factors; Business and Economics;

   Abstract : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. READ MORE

6. 15. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Johannes Ahola; Olivia Gunnarsson; [2023]
   Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

   Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE