Essays about: "Theory of Reasoned Action TRA"

Showing result 1 - 5 of 7 essays containing the words Theory of Reasoned Action TRA.

1. 1. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Julia Buch; Jakob Trenk; [2021]
   Keywords : Attitude; Intention; TRA; Theory of Reasoned Action; TPB; Theory of Planned Behavior; furniture; renting; Sharing Economy; Collaborative Consumption; Access-Based Consumption; Product-Service-Systems; Germany;

   Abstract : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. READ MORE

3. 2. The factors influencing students’ career choices towards the accounting profession in Sweden

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Noela Yenge Massa; Per Karlsson; [2018]
   Keywords : Accounting profession; shortage of labour; students’ beliefs; Theory of Reasoned Action TRA ;

   Abstract : Purpose – This thesis aimed at investigating students’ beliefs influencing their personal attitudes and subjective norms not to choose the accounting profession by using the simplified Theory of Reasoned Action (TRA) model. Theoretical framework – This study used the simplified TRA model to investigate the beliefs that influence students not to choose the accounting profession. READ MORE

4. 3. Analysis of Consumer Behavior Towards Plant- Based Meat and Dairy Alternatives Market in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Tania Mousel; Xiaoou Tang; [2016]
   Keywords : plant-based replacements; vegetarian; vegan; food sustainability; Theory of Reasoned Action; Swedish consumer behavior; behavioral intention gap;

   Abstract : In recent years the subject of plant-based alternatives to conventional animal products has gained a lot of attention. Combining existing research with our own quantitative analysis, we are exploring what the driving factors and the barriers are, which influence Swedish consumers when it comes to consuming these specific products. READ MORE

5. 4. Internet Banking Adoption in Sweden : An exploratory case study of Internet banking adoption among senior citizens

   University essay from Umeå universitet/Företagsekonomi

   Author : Sheng Kuang Hou; George Gergi; [2015]
   Keywords : Internet Banking; Technology; Banking Industry; Elders Adoption; SSTs; Technological Acceptance Model TAM ; Theory of Planned Behavior TPB ; Seniors; Sweden; Umeå;

   Abstract : The development of technology over the recent years has led to tremendous changes in the finance and banking industry. One of the self-service technologies (SSTs) that has triggered a revolutionary impact is Internet banking. READ MORE

6. 5. Theory of Reasoned Action and the role of external factors in organic food purchase

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emma Myresten; Mikaela Setterhall; [2015]
   Keywords : Theory of reasoned action; Service-dominant S-D logic; Value co-creation; Service ecosystem; External factors; Consumer behavior; Purchasing intention; Organic food; Fast Moving Consumer Goods FMCG ;

   Abstract : This study examines a current phenomenon and behavioural shift amongst consumers’, namely the accelerating growth of organic food sales in Sweden. By combining the Theory of Reasoned Action (TRA), with the logic of value co-creation, an appropriate research tool has been developed stemmed from two related sub-studies. READ MORE