Essays about: "Theory of Reasoned Action"

Showing result 1 - 5 of 29 essays containing the words Theory of Reasoned Action.

1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camille Buob; Sebastian Franzén; [2023]
   Keywords : Business and Economics;

   Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

3. 2. Navigating Employee Job Satisfaction and Performance: An empirical study of FinTech adoption in a Finnish bank

   University essay from Umeå universitet/Företagsekonomi

   Author : Saher Sakr; Maiju Viitanen; [2023]
   Keywords : financial technology; fintech; technology adoption; technology acceptance; technology resistance; technology implementation; employee satisfaction; employee performance; financial institutions; traditional financial institutions; banks; banking industry; finnish banks; op bank; digitalization; digital financing; innovation in banking; artificial intelligence; blockchain; robo-advising; peer-to-peer; internet-of-things; mobile banking; online banking; theory of reasoned action; technology acceptance model; unified theory of acceptance and use of technology; motivational model;

   Abstract : While FinTech is a relatively recent subject in academic literature, it is widely acknowledged as one of the most notable innovations within the financial industry. Despite the growing interest in FinTech, there is currently a lack of comprehensive understanding regarding the exact implications it will have on established financial institutions. READ MORE

4. 3. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : YUAN HUANG; [2023]
   Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

5. 4. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Vilma Bergström; Jennifer Fredriksson Johansson; [2023]
   Keywords : Influencer; Influencers own brands; Young Females; Attitudes; Subjective Norms; Purchase Intention; Shopping habits; Previous experience; Theory of Reasoned Action;

   Abstract : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. READ MORE

6. 5. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Viktor Mattsson; Erik Stephanson; [2022]
   Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

   Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE