Essays about: "Theory of planned behavior"

Showing result 1 - 5 of 117 essays containing the words Theory of planned behavior.

  1. 1. Did you just buy that? Why not rent it? A quantitative study about consumer beliefs towards rental options

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Niklas Svanberg; Linus Öggesjö; [2021-06-30]
    Keywords : Clothing rental; consumer behavioral beliefs; determinant; gender; age; level of education;

    Abstract : Negative environmental impact caused by humankind imposes societal action. New market structures are seemingly necessary to achieve sustainability, though, change is often difficult to attain. The clothing industry is a significant source to environmental degradation, hence, change is desired within the industry. READ MORE

  2. 2. Do past habits affect present household waste recycling levels among individuals? - A study on university students in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Mutasim Billah; Ugne Antanelyte; [2021-06-29]
    Keywords : ;

    Abstract : MSc in Economics.... READ MORE

  3. 3. Sustainable Food Consumption in Germany

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Hui Liu; Katerina Eichhorn; [2021]
    Keywords : Sustainable Food Consumption; Theory of Planned Behavior; TPB; Attitude; Intention; Structural Equation Model; SEM; Germany; Social Sciences;

    Abstract : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. READ MORE

  4. 4. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  5. 5. Renewable Energy Communities - Exploring behavioral and motivational factors behind the willingness to participate in Renewable Energy Communities in Germany

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Anna Kracher; [2021]
    Keywords : Renewable Energy Communities; willingness to participate; behavioral insights; Social Sciences;

    Abstract : Several studies and actors have emphasized the role of Renewable Energy Communities as collective citizen initiatives enhancing the decentralized, low-carbon energy transition. Despite the social, environmental, and economic benefits, several changes in the energy policies in Germany have led to a decrease of newly registered Renewable Energy Communities. READ MORE