Essays about: "Therese Bengtsson"

Found 2 essays containing the words Therese Bengtsson.

  1. 1. Real-time marketing effects on brand in social media

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Therese Bengtsson; Daniel Håkansson; [2015]
    Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

    Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

  2. 2. Eye preference in human subjects : Consistency across measures and correlation with handedness

    University essay from Linköpings universitet/Linköpings universitet/Institutionen för fysik, kemi och biologiLinköpings universitet

    Author : Therése Bengtsson; [2010]
    Keywords : Eye preference; hand preference; visual acuity; behavioral testing; gender differences; age differences; correlations;

    Abstract : The aim of the present study was to determine the distributions of and correlations between hand preference, visual acuity and eye preference through a series of tests in 50 males 50 females aged between 17 and 39 years. Handedness was determined through the Edinburgh handedness inventory questionnaire. READ MORE