Essays about: "Therese Genovese"

Found 1 essay containing the words Therese Genovese.

  1. 1. How do your customers trust you from their mobile phone? : A company's perspective to an extended understanding of the mobile technological factors needed to affect customers' trust on mobile applications or websites.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Sandra Lu; Lovisa Sundkvist; [2020]
    Keywords : mcommerce; mobile phones; ecommerce; trust; technological factors; design; information; security; mobile applications; mobile websites; qualitative research; deductive;

    Abstract : The purpose of this research is to provide companies with how they can affect customer’s trust through tools found within the three technological factors on mobile applications or websites. A research gap was discovered by the researchers due to the lack of in-depth exploration regarding this topic and took the opportunity to do research within this field. READ MORE