Essays about: "Therese Hermelin"

Found 3 essays containing the words Therese Hermelin.

  1. 1. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

  4. 3. Business-to-signature-story-to-Business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
    Keywords : Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

    Abstract : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. READ MORE