Essays about: "Theses in Marketing and Management"
Found 3 essays containing the words Theses in Marketing and Management.
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1. Smart Beta ETFs. Smart Investment or Smart Marketing?
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Smart Beta is a relatively new investment strategy that builds further on theses such as factor investing and fundamental indexation. As of now, there are conflicting views of this strategy. Hence, in this paper, we aim to find an answer to whether Smart Beta is indeed smart or not. READ MORE
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2. Brand Awareness among Customers : A case study of ICA-Kvantum
University essay from FöretagsekonomiAbstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE
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3. Overlapping B2B and Family Business Marketing : A Study about Family and B2B Firms Exhibiting at Bilsport Performance and Custom Motor Show
University essay from Internationella Handelshögskolan; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: Family Businesses’ way of doing marketing has similarities with B2B marketing. Usuallyfamily firms focus on what they have traditionally done well and diversify in related areas using their knowledge of how to perform in certain markets with certain customers and by offering certain productsand services. READ MORE