Essays about: "Thesis, corporate Identity research"

Showing result 21 - 25 of 49 essays containing the words Thesis, corporate Identity research.

1. 21. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

3. 22. Designing Communication for Dialogue and Engagement : The Volkswagen Emission Scandal in Sweden

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Christopher Bradson; Sofia Amanuel; [2018]
   Keywords : Dialogue; Communication Design; Stakeholder engagement; Stakeholder communication; CSR communication.;

   Abstract : Title: Designing Communication for Dialogue and Engagement Authors: Christopher Bradson & Sofia Amanuel Level: Master Thesis, 30p  Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication.  Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. READ MORE

4. 23. Stakeholder influence on brand identity co-creation in startups

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Maria Mijatovic; Jasna Zubic; [2018]
   Keywords : Brand identity; Co-creation; Stakeholders; Startups; Incubators;

   Abstract : The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. READ MORE

5. 24. Case Events as an Employer Branding Initiative

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rueisen Huang; Meri Nordström; [2018]
   Keywords : Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

   Abstract : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. READ MORE

6. 25. Advancing Identities with YouTube

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alma Laihanen; Aaron Rosen; [2017]
   Keywords : Identity Projects; Identity Advancement; Symbolic Consumption; YouTube; Business and Economics;

   Abstract : This thesis explores the ways in which the social media channel of YouTube is utilized in advancing consumer identity projects. Specifically, the focus is on understanding how the videos of successful and popular YouTubers help consumers in pursuing their identity projects. READ MORE