Essays about: "Thesis, corporate Identity research"
Showing result 6 - 10 of 49 essays containing the words Thesis, corporate Identity research.
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6. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE
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7. Who Leads the Leader? - A Qualitative Study on Managers' Support-Seeking Behaviors Outside of the Organization
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Modern leadership studies often focus on leading the followers. However, the leader does not always have the answer and thus has to seek support to handle difficulties. Research investigating where CEOs seek support, especially externally, has been scarce. READ MORE
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8. A Sense of Belonging in a Corporate Environment : On how Millennials Understand and Relate to Corporate Social Responsibility
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. READ MORE
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9. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE
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10. The Corporate Brand Identity in a Hybrid Workplace Model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. READ MORE