Essays about: "Thesis, corporate Identity"

Showing result 1 - 5 of 76 essays containing the words Thesis, corporate Identity.

1. 1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

3. 2. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

4. 3. The Conduct and Culture of Fatherhood in Japan: How do Fathers in Tokyo Perceive Their Role?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Barbara Haveron; [2023]
   Keywords : Japan; Fathers; Parental leave; Masculinity; Childcare; Social Sciences;

   Abstract : Against a backdrop of economic stagnation and declining birth rate, fatherhood in Japan has drawn increasing attention over the past three decades from the state, the media, and the general public. Of particular interest is the emergence of a new kind of fathering known as ikumen, which centres active involvement in childcare. READ MORE

5. 4. The Impact of Diversity on Company Performance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Hamberg; Greta Hjärre; Sofia Johansson; [2023]
   Keywords : Diversity; Company Performance; Diversity Management; External Factors; New Institutional Theory; Information Processing Theory; Social Identity Theory.; Business and Economics;

   Abstract : Research Question: How has diversity impacted performance in the Asian, European and American divisions of Education First? Methodology: A qualitative case study using an abductive approach, aiming to detect how national corporate diversity impacts performance. Semi-structured interviews were conducted with 13 senior managers of Education First, providing empirical findings that were triangulated with the literature review and theoretical framework in the data analysis. READ MORE

6. 5. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE