Essays about: "Thesis about advertising"

Showing result 1 - 5 of 115 essays containing the words Thesis about advertising.

1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

   University essay from Stockholms universitet/Kriminologiska institutionen

   Author : Ella Wendt Höjer; [2024]
   Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

   Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

3. 2. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Lingqing Song; [2023]
   Keywords : ;

   Abstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE

4. 3. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Hanhirova; Sophie Wellié; [2023]
   Keywords : Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Abstract : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. READ MORE

5. 4. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

6. 5. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE