Essays about: "Thesis in marketing communication in bank"

Showing result 1 - 5 of 8 essays containing the words Thesis in marketing communication in bank.

  1. 1. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  3. 2. Relationship Management in the Banking Industry : The Use of Facebook

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Sandra Dobosz; [2012]
    Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

    Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

  4. 3. Customer Loyalty: A case study of a local bank in Sweden

    University essay from Internationella Handelshögskolan

    Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
    Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

    Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE

  5. 4. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    University essay from IHH, Företagsekonomi

    Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

  6. 5. Customer Involvement In Service Innovation : Study of the bank industry

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
    Keywords : ;

    Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE