Essays about: "Thesis in new product launch"

Showing result 1 - 5 of 30 essays containing the words Thesis in new product launch.

1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Zoltán János Tóth; [2023]
   Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

   Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

3. 2. The influence of institutional factors on the effectiveness of global product launch

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Keywords : global product launch; institutional factors; panel regression analysis;

   Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

4. 3. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Kajsa Ivarsson; Eric Seing; [2023]
   Keywords : ;

   Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

5. 4. Counterfeit product grouping - a cluster ensemble approach

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Jency Raj; Ramu Satheesh; [2023]
   Keywords : Machine Learning; Deeplearning; Image analysis; Data science;

   Abstract : he need for the development and use of efficient and reliable Anticounterfeit techniques in the manufacturing industry and online trading has recently increased tremendously. Flooding counterfeit products in the international market have several adverse social and economic impacts globally. READ MORE

6. 5. Optimising a launch : Important factors affecting a new pharmaceutical launch in Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Sabina Smedsrud; Simon Ekdahl; Emil Näslund; [2019]
   Keywords : ;

   Abstract : This master thesis explores the launch process of new pharmaceuticals in Sweden. The path of a pharmaceutical from idea to innovation is a long and arduous process with only few new products actually reaching the patients in the end. READ MORE