Essays about: "Thesis in strategic us"
Showing result 6 - 10 of 77 essays containing the words Thesis in strategic us.
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6. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE
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7. The One China Problem? - The Diplomatic Recognition of the Republic of China
University essay from Lunds universitet/Graduate SchoolAbstract : Why have some countries decided to recognize Taiwan despite majority of the countries maintain official ties with China? The thesis aims to investigate the reasons behind (non) recognition of Taiwan. In order to answer to the research question, the research applies a comparative case study looking at the United States and Guatemala and their actions towards Taiwan and what could explain them. READ MORE
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8. ESG score, stock price, volatility, and sustainable strategic management : A study with focus on 20 Indian companies
University essay fromAbstract : Background: Sustainability in business has become an essential part for firms to consider, as stakeholder’s concerns are increasing, and the use of ESG scores has increased in the last years. Prior research mostly examines the European and US market and the relationship between ESG score and financial performance. READ MORE
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9. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE
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10. Sustainability transition in the fashion industry : A multi-case study of manufacturers in the Prato textile Industrial District (Italy).
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : The fashion industry, the world's third-largest manufacturing sector, is a complex network involvingcreation, production, distribution, and consumption of fashion products. Despite extensive research onsustainable transitions in supply chains, little attention has been given to the role of supply chain actorsin sustainability, especially yarn mills and manufacturers. READ MORE