Essays about: "Thesis on fundraising for Nonprofit"
Found 4 essays containing the words Thesis on fundraising for Nonprofit.
-
1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE
-
2. The Digital Transformation of Irish Charities
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Charities play an essential role in Irish society. People benefit from support in health and social services, from social housing to specific health related organisations. READ MORE
-
3. Shopping for Change – the discourses of marketized nonprofit fundraising
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This thesis examines the articulation of marketized philanthropy within the discourse of nonprofit fundraising. The objective is to find out how fundraising works as a discursive practice - how is the world constructed, who and whom are participants in this world, and why should the presumed donor get involved? It does so from a critical approach, connecting the business of fundraising to theories of subpolitics, individualization, consumer power, and the argument that market logics serves a depoliticizing function within this context. READ MORE
-
4. Public attitudes towards the use of marketing and communication by global non-profit organizations
University essay from Ekonomihögskolan, EHVAbstract : Title: Public attitudes towards the use of marketing and communication by global non-profit organizations Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and they are on the other hand confronted with people who are blocking the recognition of conventional marketing expressions. READ MORE