Essays about: "Thesis on integrated marketing"

Showing result 16 - 20 of 62 essays containing the words Thesis on integrated marketing.

  1. 16. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  3. 17. Nudging: Within the Context of Place Marketing

    University essay from KTH/Fastigheter och byggande

    Author : Anna Eriksson; Jesper Tränck; [2018]
    Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

    Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE

  4. 18. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  5. 19. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Isabelle Sandqvist; Stina Skovshoved; [2017]
    Keywords : Service innovation; Integrated service solution; Customer value; Residential heating;

    Abstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE

  6. 20. User perspective of privacy and surveillance on social networks

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Khalil Balan; [2017]
    Keywords : information privacy; informational privacy; data collection; social networks; Facebook; surveillance;

    Abstract : Social networks have integrated into people’s daily lives and they became a powerful medium for effective marketing and communication worldwide. Problem raise when governments and special agencies violate users’ information privacy under the pretext of protecting national security or something as, furthermore, when information became the source of income for social networks it became necessary to investigate users concerns about informational privacy on social platforms, if there are. READ MORE