Essays about: "Thesis on marketing mix bank services"

Found 2 essays containing the words Thesis on marketing mix bank services.

1. 1. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

3. 2. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

   University essay from Institutionen för ekonomi

   Author : Wesley van der Deijl; [2008]
   Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

   Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE