Essays about: "Thesis on marketing mix"

Showing result 1 - 5 of 85 essays containing the words Thesis on marketing mix.

  1. 1. The Role of Organizational Culture on Green Marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE

  2. 2. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  3. 3. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Gessica Aguirre Plasencia; [2019]
    Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

  4. 4. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

    University essay from SLU/Dept. of Forest Economics

    Author : Martin Söderlund; [2019]
    Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

    Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE

  5. 5. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hammarsten; Emma Ohlsson; [2019]
    Keywords : Green marketing; Strategic green marketing; Greenwashing; Green marketing mix; Sustainability;

    Abstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE