Essays about: "Thesis on marketing strategy banking"
Showing result 1 - 5 of 7 essays containing the words Thesis on marketing strategy banking.
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1. Corporate customer loyalty within the banking sector: The case of SEB
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE
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2. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE
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3. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE
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4. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : .... READ MORE
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5. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE