Essays about: "Thesis on perception of customer satisfaction"

Showing result 1 - 5 of 25 essays containing the words Thesis on perception of customer satisfaction.

  1. 1. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rosie Azimi; Matilda Karlsson; [2017]
    Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

    Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE

  2. 2. Uncovering Hidden Needs in Ground Engineering : Case Study of LKAB Wassara

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : IGOR KORDAS; [2016]
    Keywords : ;

    Abstract : Detta examensarbete utgick både från behovet av bättre förståelse för grundläggningsmarknaden av LKAB Wassara – ett innovativt företag som har utvecklat den nya tekniken av hydraulisk DTH-borrning; och från insikten att åstadkommande av kundnöjdhet genom uppfyllandet av dolda behov i byggbranschen är en lovande men samtidigt utmanande uppgift. Utmaningen som behandlas i detta examensarbete är tvåfaldig: dels leder de konventionella marknadsundersöknings metoder ofta till att de dolda kundbehoven inte erhålls, trots att dessa behov är mycket viktiga för produktinnovation; och dels är det en brist på fallstudier som utforskar de explicita eller dolda behoven i byggbranschen. READ MORE

  3. 3. Co-Creation during New Product Development : Downsides and effects of a booming activity

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Guillaume Pera; Charlotte Chéron; [2016]
    Keywords : Co-creation; new product development; relationship; trust; commitment; customer satisfaction; value co-creation; downsides; co-destruction; training; failure; co-creation downsides;

    Abstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE

  4. 4. Uncovering Hidden Needs in Ground Engineering: Case Study of LKAB Wassara

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Igor Kordas; [2016]
    Keywords : Hidden needs; customer satisfaction; ground engineering; Outtalade behov; kundnöjdhet; grundläggnning;

    Abstract : This thesis stemmed from the need for better understanding of the ground engineering market by LKAB Wassara - an innovative company that developed a novel technology of hydraulic DTH-drilling; and from the insight that achieving customer satisfaction through fulfilment of hidden needs in the construction industry is a promising yet challenging endeavour.  The challenge addressed in this thesis is twofold: firstly, the conventional market studies often lead to the hidden customer needs being lost, while these needs are important for product innovation; and secondly, there is a lack of case studies exploring the explicit or hidden needs in the construction business that might be partially explained by complexity of interrelations of products, services and stakeholders inherited to the construction market. READ MORE

  5. 5. The rescindment of cash management in the Swedish bank industry : a study of how to maintain the customer satisfaction while reducing the overall service offer

    University essay from SLU/Dept. of Economics

    Author : Johan Sundqvist; [2015]
    Keywords : customer satisfaction; bank; service;

    Abstract : Sweden is going through big changes within the bank sector. Increasing card usage, decrease of cash acceptance in the society, an attempt to reduce money laundering, and a possible increase in profitability has lead to the rescindment of cash management among three of the four major banks. READ MORE