Advanced search

Showing result 1 - 5 of 30 essays matching the above criteria.

  1. 1. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Widell; Guzmán Marco; [2020]
    Keywords : ;

    Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

  3. 2. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Svensson; [2020]
    Keywords : Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

    Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE

  4. 3. Designing a User-Centered Autotagging Demo Interface for Both Technical and Non-Technical Users

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Hans Tchou; [2020]
    Keywords : UX UI;

    Abstract : The modern design of web-based tools derives from well-established patterns and design principles that lead to the desired UX in form of comprehension and intuition. The intuitive impression is usually obtained from previous experience, however, from the use of other similar web-based tools. READ MORE

  5. 4. Customer’s perceptions in Last-mile delivery service

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Ngoc Anh Trinh; [2019]
    Keywords : Last-mile delivery; logistics service quality; perceived value; satisfaction; loyalty; hierarchical construct.; Social Sciences;

    Abstract : Purpose – Increasingly, last mile logistics is driven by customer-oriented strategies that requires better understanding of customers’ perceptions. This thesis views last-mile delivery as a service and aims to examine the relation of logistics service quality and other constructs used in service management literature to measure customers’ perception. READ MORE

  6. 5. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rosie Azimi; Matilda Karlsson; [2017]
    Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

    Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE