Essays about: "Thesis on perception of customer satisfaction"

Showing result 11 - 15 of 30 essays containing the words Thesis on perception of customer satisfaction.

1. 11. Relationship between Customer Perception about CSR activities and Purchase Intention: The Role of CSR Communication Channels

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : JINWEN SONG; QI FANG; JIERU WANG; [2015]
   Keywords : CSR; online channel; offine channel; customer perception; purchase intention;

   Abstract : With the incorporation of businesses as major players in a country’s economy and society, Corporate Social Responsibility is becoming a very important aspect of corporate activity. This field is greatly understudied and only limited research has been done on the consequences of conducting CSR activities through different channels of communication. READ MORE

3. 12. Ad Me? The Effect of Facebook's Targeted Advertisements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marika Jonsson; Erika Olsson; [2015]
   Keywords : Advertising; Categorization; Consumer Attitude; Self-Esteem; Social Media;

   Abstract : Being categorized by others has strong effects on wellbeing. We care about how we are perceived by others, if others do not see you in the way you perceive yourself this have implications for your wellbeing and self-perception. One way marketers use this is by segmenting. READ MORE

4. 13. Customer Satisfaction in the Higher Education Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
   Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

   Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

5. 14. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

6. 15. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elias Säfwenberg; [2014]
   Keywords : Retailing; Channel Integration; Omni Channel; Multichannel; Consumer Satisfaction;

   Abstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE