Essays about: "Thesis on perception of customer satisfaction"

Showing result 21 - 25 of 30 essays containing the words Thesis on perception of customer satisfaction.

  1. 21. Buyers' and users' perception of satisfaction : - A quantitative case study of the educational services provided by Revenues

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mattias Källström; Gabriella Gall; [2011]
    Keywords : ;

    Abstract : Due to the increased competition in the service sector, and the increase of customers’ ability to spread their thoughts and experiences about different services, the pressure on the companies operating in the service sector has increased rapidly. We have conducted an investigation of a specific case of Revenues, a service company operating in Umeå, with both private and public customers. READ MORE

  3. 22. Service Level Classification : How IKEA secures availability of the most important articles

    University essay from Företagsekonomiska institutionen

    Author : Joanna Edlund Molin; Elinore Åsell; [2011]
    Keywords : Service level; availability; product classification; prioritisation; buying situations and customer service;

    Abstract : Purpose - The purpose of this master thesis is to investigate the possibilities to extend or change the base of IKEA’s SL classification and give recommendations concerning potential improvements.  Method - This thesis has an inductive research strategy since data has been collected to build theory rather than the other way around (Bryman and Bell, 2007). READ MORE

  4. 23. How can professional service industry achieve sustainable competitive advantage through relationship marketing strategy? : A qualitative Study on Self-financed Overseas Study Agencies in Hubei, China

    University essay from Handelshögskolan vid Umeå universitet

    Author : Ye Zhou; [2011]
    Keywords : Self-financed overseas study agency; professional service industry PSFs sustainable competitive advantage; relationship Marketing; customer relationship marketing; Guanxi;

    Abstract : ABSTRACT Purpose The aim of this study is to provide an insight into relationship marketing from a strategic view in Chinese context.Meanwhile, it analyzes how empirical study such as self-financed overseas study consulting agency could use this relationship marketing as a strategic tool to help it to achieve competitive advantage. READ MORE

  5. 24. Breaking Uncertainties for Product Offerings : "A Holistic Framework of Uncertainty Management for Planning, Designing and Developing PSS (Product/Service System) "

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Allan Ashok Kumar; Giang Chau Trinh; [2011]
    Keywords : PSS; Product; Service; Risk; Uncertainty; Opportunity; Framework;

    Abstract : In the last decade, PSS (Product/ Service System) emerged as a new effective business model in helping manufacturers increase significantly productivity and customer’s satisfaction, whist minimizing environmental impact. PSS contributes drastically to the development of an innovative transaction trend, in which rather than just providing physical products separately, industrial Companies are more focusing on integrated service offers and customer’s need fulfillment. READ MORE

  6. 25. The Importance of People on Delivering Service Quality :   A study in Svenska Handelsbanken of Gävle

    University essay from Institutionen för ekonomi

    Author : Duoli Chen; Minxuan Yu; [2009]
    Keywords : People; Human resource strategy; Employee; Service culture; Service quality; Bank;

    Abstract : Aim: Banks in Sweden appear extend through different distribution channels. The role of branch banking has changed to provide advisory services and sell the banks' products and service which is an approach involves the people interactions. Service employees are associated with the organization service quality and customer satisfaction. READ MORE