Essays about: "Thesis on perception of customer satisfaction"
Showing result 6 - 10 of 30 essays containing the words Thesis on perception of customer satisfaction.
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6. Uncovering Hidden Needs in Ground Engineering : Case Study of LKAB Wassara
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : Detta examensarbete utgick både från behovet av bättre förståelse för grundläggningsmarknaden av LKAB Wassara – ett innovativt företag som har utvecklat den nya tekniken av hydraulisk DTH-borrning; och från insikten att åstadkommande av kundnöjdhet genom uppfyllandet av dolda behov i byggbranschen är en lovande men samtidigt utmanande uppgift. Utmaningen som behandlas i detta examensarbete är tvåfaldig: dels leder de konventionella marknadsundersöknings metoder ofta till att de dolda kundbehoven inte erhålls, trots att dessa behov är mycket viktiga för produktinnovation; och dels är det en brist på fallstudier som utforskar de explicita eller dolda behoven i byggbranschen. READ MORE
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7. Co-Creation during New Product Development : Downsides and effects of a booming activity
University essay from Umeå universitet/FöretagsekonomiAbstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE
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8. Uncovering Hidden Needs in Ground Engineering: Case Study of LKAB Wassara
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : This thesis stemmed from the need for better understanding of the ground engineering market by LKAB Wassara - an innovative company that developed a novel technology of hydraulic DTH-drilling; and from the insight that achieving customer satisfaction through fulfilment of hidden needs in the construction industry is a promising yet challenging endeavour. The challenge addressed in this thesis is twofold: firstly, the conventional market studies often lead to the hidden customer needs being lost, while these needs are important for product innovation; and secondly, there is a lack of case studies exploring the explicit or hidden needs in the construction business that might be partially explained by complexity of interrelations of products, services and stakeholders inherited to the construction market. READ MORE
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9. The rescindment of cash management in the Swedish bank industry : a study of how to maintain the customer satisfaction while reducing the overall service offer
University essay from SLU/Dept. of EconomicsAbstract : Sweden is going through big changes within the bank sector. Increasing card usage, decrease of cash acceptance in the society, an attempt to reduce money laundering, and a possible increase in profitability has lead to the rescindment of cash management among three of the four major banks. READ MORE
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10. Store image perceptions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE
