Essays about: "Thesis on promotion mix"

Showing result 1 - 5 of 20 essays containing the words Thesis on promotion mix.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Anna Åkesson; [2020]
   Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

4. 3. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Gessica Aguirre Plasencia; [2019]
   Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

   Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

5. 4. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

   University essay from SLU/Dept. of Forest Economics

   Author : Martin Söderlund; [2019]
   Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

   Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE

6. 5. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE