Essays about: "Thesis on promotional tools"

Showing result 1 - 5 of 9 essays containing the words Thesis on promotional tools.

  1. 1. Attracting Digital Native Students Through Digital Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Karin Vennberg; [2018]
    Keywords : Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

    Abstract : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. READ MORE

  3. 2. Place branding and the case of social inclusion: a place made of people for the people

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anna Snellman; [2017]
    Keywords : place branding; residents; symbolic interactionism; political framework of a place; communication; democracy; human rights; Social Sciences;

    Abstract : This master thesis examines disabled residents’ roles as citizens in a place branding process within the political framework of a place. This is in line with the resident approach in a political context within the research field of place branding. READ MORE

  4. 3. CSR Communication: a promotional tool or a portrayal of the reality? : An explorative study in the apparel and footwear industry

    University essay from

    Author : Sandra Wildt; [2017]
    Keywords : CSR Communication; Communication Channels CSR; Sustainable Apparel Coalition; Higg Index; CSR Efforts; CSR Performance; Greenwashing;

    Abstract : The fashion industry is a recurring topic in the media, especially regarding the responsibility the fashion companies should take, which has created skepticism from stakeholders. This skepticism is based on that the stakeholders do not know what the companies do concerning corporate social responsibility and the companies communicate CSR with the hope of creating legitimacy on the market. READ MORE

  5. 4. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Satu Sekki; [2017]
    Keywords : Nation branding; Soft power; Public diplomacy; Power; Visual communication;

    Abstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE

  6. 5. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE