Essays about: "Thesis on tv advertising"

Showing result 1 - 5 of 23 essays containing the words Thesis on tv advertising.

  1. 1. Surviving as an artist in the era of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Samu Vilppula; Juuso Ketola; [2021]
    Keywords : ;

    Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

  3. 2. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  4. 3. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

  5. 4. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Gessica Aguirre Plasencia; [2019]
    Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

  6. 5. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE