Essays about: "Thesis organization buying behavior"

Found 2 essays containing the words Thesis organization buying behavior.

1. 1. Creating a customer-oriented distribution offer in the business-to-business market

   University essay from Lunds universitet/Produktionsekonomi

   Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
   Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

   Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

3. 2. Industrial buyer behavior : A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation

   University essay from Företagsekonomiska institutionen

   Author : Arbnor Belulaj; Fredrik Celion; [2011]
   Keywords : Industrial buyer behavior; innovations; radical products; marketing; life science; buy-grid framework; industrial purchasing; industrial buyer process;

   Abstract : A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the current literature concerned with industrial buyer behavior has tended to focus on modeling and mapping the industrial buyer behavior. READ MORE