Essays about: "Thesis- tobacco"

Showing result 1 - 5 of 33 essays containing the words Thesis- tobacco.

  1. 1. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Krusell; [2023]
    Keywords : The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

    Abstract : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. READ MORE

  3. 2. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Renaudin; Penny Taka; [2023]
    Keywords : Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Abstract : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. READ MORE

  4. 3. Sin Stocks: An Analysis of the Sin Premium in the US, European, and Asia-Pacific Markets

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Tizian Widmer; Tim Scholl; [2023]
    Keywords : Sin Stocks; Factor Models; USA; Europe; Asia-Pacific; Business and Economics;

    Abstract : This thesis aims to explain the return of so-called sin stocks, which include businesses operating in the alcohol, tobacco, gambling, weapon, and oil & gas industries. Due to their negative public perception, these stocks are anticipated to yield a sin premium. READ MORE

  5. 4. A non-smoking future?

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Kristofer Johansson; Carl Marklund; [2022]
    Keywords : Impression management; Legitimacy theory; Tobacco industry; Non-smoking tobacco; CSR;

    Abstract : Tobacco companies have long been subject to criticism for their production and marketing of tobacco products. However, in recent times tobacco companies themselves champion a "smoke-free" future, a change of narrative that is thought to be driven by the shift in products they are selling. READ MORE

  6. 5. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE