Essays about: "Thi Mai Anh Vu"

Found 1 essay containing the words Thi Mai Anh Vu.

  1. 1. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE