Essays about: "Thien Thanh Phan Nguyen"

Found 2 essays containing the words Thien Thanh Phan Nguyen.

1. 1. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

   University essay from Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

   Author : Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
   Keywords : consumer sentiment; macro marketing; Vietnam;

   Abstract : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. READ MORE

3. 2. An analysis of CSR online communication. : The case of Shell, ExxonMobil, E-ON and Vestas

   University essay from Handelshögskolan vid Umeå universitet

   Author : Thien Thanh Phan Nguyen; Kim Wall; [2010]
   Keywords : CSR; communication; website;

   Abstract : Corporation Social Responsibility (CSR) has been growing in its importance, which makescompanies under great pressure with the handling of CSR and making it a useful managerial tool.This thesis tries to answer the questions of whether the E. READ MORE