Essays about: "Thierry Jamart"

Found 1 essay containing the words Thierry Jamart.

  1. 1. The achievement of sustainable competitive advantage through relationship marketing

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Thierry Jamart; Stefanie Kupka; [2009]
    Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE