Essays about: "Third-party tracking"

Showing result 1 - 5 of 13 essays containing the words Third-party tracking.

  1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  3. 2. Dasty : Revealing Real-World Prototype Pollution Consequences with Dynamic Taint Analysis

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Paul Moosbrugger; [2023]
    Keywords : Prototype Pollution Gadgets; Dynamic Taint Analysis; Forced Branch Execution; NodeProf Instrumentation; Truffle GraalJS;

    Abstract : Prototype pollution is a vulnerability in JavaScript and other prototype-based languages that allows malicious actors to inject a property into an object’s prototype. The injected property can subsequently trigger gadgets - source code sections that use the properties in sensitive locations. READ MORE

  4. 3. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Hansson; [2022]
    Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

  5. 4. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Isabell Öknegård Enavall; Julia Mineur; [2021]
    Keywords : third parties; privacy; network security; user modeling;

    Abstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE

  6. 5. Excessive Data Collection as an Abuse of Dominant Position

    University essay from Stockholms universitet/Juridiska institutionen

    Author : Emma Fröderberg Shaiek; [2021]
    Keywords : Excessive data collection; extensive data collection; third-party tracking; digital data era;

    Abstract : .... READ MORE