Essays about: "Third-person effect"

Showing result 1 - 5 of 11 essays containing the words Third-person effect.

  1. 1. A case study on the effect of narrative in augmented reality experiences in museums

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ni Chen; [2018]
    Keywords : augmented reality; narrative; museum; visitor experience;

    Abstract : With the increasing popularity of using Augmented Reality (AR) as a new medium in museums, this thesis presented an empirical study to examine the visitors’ sense of presence in two types of AR experiences in museums, "informative" and "narrative". We developed two prototypes, both of which focused on delivering complementary information about a famous head statue at Medelhavsmuseet (the Mediterranean Museum of Stockholm). READ MORE

  2. 2. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

  3. 3. Understanding the Impact of Social Influence on Social Media Advertising: A quantitative study of social media job advertising in the clothing industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Helleday; Gustav Bratt; [2017]
    Keywords : Social Media; Social Influence; Employer Attractiveness; Ethics; Corporate Social Responsibility;

    Abstract : Social Medias are growing fast with consumers and employees shifting larger parts of their media consumption towards the new medium. This causes advertisers to follow and to spend lots of money on social media advertising to attract customers and talent. READ MORE

  4. 4. Reshaping the Man in the Mirror: The effects of challenging stereotypical male portrayals in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mikaela Knutson; Matilda Waldner; [2017]
    Keywords : norm-breaking ads; gender role stereotypes; menvertising; femvertising; firm-level effects;

    Abstract : Norm-breaking gender portrayals in advertising is a relatively new phenomenon. So far, researchers have mainly focused on the implications of ads that challenge female gender role and body stereotypes; a concept known as femvertising, that has been shown to have positive effects on both brands and consumers. READ MORE

  5. 5. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Desirée Hylander; Elin Svanberg; [2016]
    Keywords : Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

    Abstract : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. READ MORE