Essays about: "Thomas Koponen"
Found 1 essay containing the words Thomas Koponen.
-
1. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. READ MORE
Result pages:
1