Essays about: "Thomas Koponen"

Found 1 essay containing the words Thomas Koponen.

  1. 1. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gabriele Di Napoli; Thomas Koponen; [2014]
    Keywords : product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Abstract : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. READ MORE