Essays about: "Thuy Duong Nghiem"
Found 2 essays containing the words Thuy Duong Nghiem.
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1. Boeing: What to do when your employees think you are a monkey?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – This paper aims to explore online brand communities on social media platforms, built by B2B companies in the machinery equipment industry, and how these virtual spaces can contribute to relationship marketing and corporate brand building. Design/methodology/approach – The paper adopts both literature review and a multiple case study approach of two companies, Caterpillar and John Deere, in order to provide in-depth understanding and new insights. READ MORE
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