Essays about: "Tian Zheng"

Found 2 essays containing the words Tian Zheng.

  1. 1. The Variance between Brand Positioning and Brand Perception : -A Case Study about Volvo Cars in China

    University essay from Avdelningen för ekonomi

    Author : Tian Zheng; [2012]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Use BSC to improve the internal system of Longwangzhuang Coal Industry Company

    University essay from Akademin för teknik och miljö

    Author : Hui Ji; Tian Zheng; [2010]
    Keywords : BSC; industry; coal; internal process;

    Abstract : Nowadays Balanced Scorecard management system is widely used in Europe country. What’s the BSC? Balanced Scorecard Performance management is a new way for assessment of the sector team. Balanced Scorecard is a Performance Evaluation System also. In the thesis, we want to check if the BSC could be used for a Chinese coal industry company. READ MORE