Essays about: "Tianlin Shao"
Found 1 essay containing the words Tianlin Shao.
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1. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium
University essay from Företagsekonomiska institutionenAbstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE
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