Essays about: "Tiffany Dosé"

Found 2 essays containing the words Tiffany Dosé.

  1. 1. The Taco Theory : - A repeated measurement study of the effects of experiential event marketing on brand relationship quality in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tiffany Dosé; Alexander Åström; [2017]
    Keywords : Experiential Event Marketing; Brand Relationship Quality; FMCG; Offline Marketing; Brand Experiences;

    Abstract : Consumer marketing scholars keenly emphasize a proposed paradigm shift toward interactive relationships and lived brand experiences. Yet, little has been done to investigate the link between the two. Until now. READ MORE

  3. 2. A Channel Approach to Fashion

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
    Keywords : Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

    Abstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE