Essays about: "TikTok"
Showing result 1 - 5 of 84 essays containing the word TikTok.
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1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE
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2. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE
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3. Working hard or hardly working. A critical discourse analysis of the quiet quitting phenomenon in the past decade.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The concept of "quiet quitting," characterized by employees merely fulfilling minimum work requirements without going above and beyond, gained widespread attention on TikTok in 2022, however, the behavior existed before this. Surveys suggest that Sweden is one of the countries where quiet quitting is most prominent in the workforce. READ MORE
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4. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok
University essay from Göteborgs universitet/Graduate SchoolAbstract : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. READ MORE
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5. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE
